Enhancing Engagement through "Micro-Learning" Badges
Автор: Boris Tuch · 2026
Задача: The app suffered from high churn after the first week as users felt overwhelmed by the long-form content. The task was to design a new "Daily Dose" learning path that breaks down large courses into 5-minute digestible tasks.
Решение: Introduced a "Streak" mechanic combined with a "Skill Tree" map. The interface focuses on the "Next Action" button (the most prominent CTAs) rather than a library of courses. I designed a proprietary "Mood Check-in" at the end of each session to adapt the difficulty of the next day's tasks.
Результат: Day-7 retention improved by 40%. Daily Active Users (DAU) saw a 22% increase. The "Mood Check-in" data provided valuable insights for the content team to adjust their curriculum.